Chapter 13 – Survey Scores
For activities such as Mystery Shopping or any other surveys that require the feature of scores, SurveyToGo includes the ability to define the weights and scores of each question and then automatically generate a final score for each survey result. This score can be viewed from the Operations Console, and will also be included when you export the survey results.
SurveyToGo includes support for one “root score” (final score) and multiple additional scores for each result. This means you can define both a “Root score” which represents the final score of the survey and also additional scores which will be included in the survey result.
How to make it work
Configuring scores is easy to do, and involves the following steps:
- Set the score for the answers of the relevant questions
- Configure the content and weights of the “Root score”
Step 1: Setting the score for the answers of the relevant questions
You will need to set the scores of the answers for every question which participates in the final score. Setting the answer scores is easy, however, the use of answer-scales can make your life even easier as you will set the score of answers once and that score will be then used throughout the survey. To set an individual question score:
- Click on the relevant question from the questions tree and then switch to the “Advanced” tab, then click on the “Answer properties” :
- You will see a screen with a grid containing the answers to this question. One by one, set the score for each of the answers:
- To set the score, simply click the relevant cell and write the score.
- Once you are done with setting the scores for the answers, click the “OK” button:
- Continue editing the other questions that you want to influence the final score of the survey.
Note: The use of answer scales allows you to configure the scores of each answer in the scale in one central place and then use that same scale multiple times throughout the survey, which can save time both in the initial survey design process and also later on when changes need to be made.
Step 2: Configuring the contents of the “Root Score”
Once all the questions and answers are properly configured, you are ready to configure the contents and weights of the “root score” (or final score) of the survey. Setting the contents of the root score can be done by following the following steps:
- Select the main survey node from the questions tree, and switch to the “Advanced” tab:
- Click on the “Edit Survey Scores” link to bring up the survey scores screen:
- From the survey scores screen, select the “root score” item and then click the “Add Question” button:
- In the question select screen, check all the questions that will influence the final score:
- Click the OK button to add the selected questions
Adding more then one score to a survey
Sometimes you will want to have more then one root-score to a survey. For example, say you are conducting an in-store survey. Typically you will have questions that measure personnel service, store cleaning conditions, sales personnel performance etc. You then want to configure a final score that is made up of:
- Service score
- Store condition score
- Sales performance score
Since every one of these individual scores is interesting as well, you can configure SurveyToGo to save the score for each and then make the final score reflect these sub scores with the relevant weights.
How to make it work
- Adding and naming the sub-score.
- Adding the sub-scores to the root score
Step 1: Adding and naming the sub-scores
To add more scores to the survey follow these steps:
- In the scores screen, click the “+” sign on the bottom:
- Then, give the new score a name by changing the “Score name” field (you can ignore the “Report name”):
Note there is NO need to press any key in order for the score name to take effect.
- Click the “Add questions” to add the relevant questions to the score just as you would normally do with the root score.
Step 2: Adding the sub-scores to the root score
Once you are done adding the sub scores to the scores screen, it’s time to configure the root score to derive its score from the sub scores:
- Click the root score item from the scores list so that it is selected:
- Click the “Add Score” button to add the sub scores:
- Then, select the sub scores that you want the root-score to derive its score from, and click the “Add” button:
- You can then change the weights of each of the sub scores by changing the numbers on the grid. By default the scores are given equal weights:
- That’s it!
Generating a score out of an entire chapter at once
When using chapters, SurveyToGo supports an easy way to add all the questions of an entire chapter as a score in one click instead of going through the lengthy process shown at the beginning of this chapter which includes adding the score and then adding all the questions of the score. To add all the questions of a chapter as a score in one click:
- Right click the relevant chapter and select the “Make into score” option:
- When browsing the scores screen you will see a new score was added with the name of the chapter.
When using sub scores, you can easily get a nice report of the weight distributions across your survey scores. To get the report:
- Click the “Show weights report” button on the scores screen:
- You will then see a report of the weights:
Scores output when exporting
Scores are exported along all the other variables of the survey which enables you to easily get the scores of a survey.
Scores output in the operations console
Scores can also be viewed from the operations console on the main grid:
The main grid only shows the root score. To view the sub scores, simply double click the relevant row and switch to the “Scores” Tab:
You will see a cell for each of the different sub scores along with the root score.